Full stack web developer

Ricky Adams

WordPress and WooCommerce developer in San Bernardino, California

13 years of building, repairing and moving online stores and business websites, with AI in the workflow.

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13+

years building websites, themes and plugins from scratch

1,300+

merged pull requests

40+

client codebases

And counting. Still shipping releases every week.

Who I am

I build and maintain WordPress systems across a wide range of business needs, from enterprise e-commerce platforms and complex business websites to small business sites. My work spans the full stack, including application architecture, databases, APIs, payment infrastructure, integrations, hosting, and production operations.

I’m often brought into projects that need more than routine development. That might mean taking over an unfamiliar codebase, tracking down a problem affecting live business operations, investigating a security breach, or rebuilding a system that has become difficult to maintain. I work to understand the underlying problem, fix it at the source, and leave the system in better shape than I found it.

WordPress and WooCommerce

PHP

Object-oriented programming

AI-assisted development

Services

What I do

Take over and stabilize

I audit an unfamiliar site, fix what’s broken or unsafe, speed it up, release a clean update and check it afterward.

Secure and recover

I lock sites down, fix vulnerabilities, replace exposed passwords and keys, and clean up after attacks.

Connect checkout and payments

Checkout is where a store earns its money. I connect payments, tax tools and back-office systems end to end, test full purchases, and add checks so an update is far less likely to break any of it.

Repair at scale

Problems that only show up on big sites: millions of duplicate database rows, server errors under load, pages that run out of memory. I find the cause in the site’s own logs and fix it at the source.

Handle enterprise-level sites

Stores with hundreds of thousands of orders, or tens of thousands of products and variations. Sites tied to live ERPs, multisite networks and intranets, separate dev, test and production environments, and many forms feeding different CRMs.

Build and redesign

Websites designed and coded from scratch, with custom themes and plugins, or an existing site reshaped to look better, load faster and meet WCAG 2.2 accessibility standards. When the domain changes, I protect its search rankings.

AI and search

Building with AI, reviewed at every step

I use AI as part of my development team, but I remain responsible for the work. I give each AI a defined role, clear expectations, and boundaries, then review its work before the next step begins.

MeDefine
AIPlan
MeApprove
AICreate
MeReview

I set the direction, approve each handoff, and make the final call on what ships.

Agentic development

I direct AI coding agents to work from approved instructions. I review and test their pull requests before anything goes live.
Defined AI roles

One AI can act as project manager, another as copywriter, and another as a junior developer. Each has a specific responsibility, making the work more focused and accountable.
AI search optimization

I structure websites so search engines and AI assistants can find, understand, and cite their content, including clear answers to the questions customers ask.
Confidential by default

Client data and proprietary code stay confidential. I’m careful about what AI tools can access on every project.