Xcelsior Digital: Designing and Building a Web Studio Website

boltA website built to explain the work and make the next step clear

Xcelsior Digital needed a website for a WordPress and WooCommerce studio that builds, connects, search-optimizes, and looks after websites.

Rather than give visitors several competing calls to action, I built the experience around one: requesting a free site check-up. The request opens from a pop-up available throughout the site, keeping the next step accessible wherever a visitor is browsing.

buildWhat I built

• I designed and built a custom WordPress child theme and plugin, with page content created using editable WordPress blocks.
• I created a consistent visual design with thin-line illustrations and a light and dark theme toggle.
• I built structured data into every page, covering the organization, services, FAQs, breadcrumbs, and articles, so search engines and other systems can better understand the site’s content.
• I added an AI-readable site summary file, llms.txt, along with a sitemap submitted through Google Search Console.
• I published plain-answer articles and added site search to help visitors find information.
• I built the free site check-up request as the site’s primary call to action, accessible through a pop-up on every page.
• I used defined AI roles throughout the build, reviewing the work at every handoff before it moved to the next stage.

buildA measurable launch

• The site launched with 33 indexable pages and four published articles. Those articles scored between 81 and 85 in Rank Math’s SEO analysis.
• I also measured the live site’s mobile performance using Google Lighthouse, taking the median of three runs for each page:
• Home page: 99 for performance and 100 for accessibility, best practices, and SEO.
• Site check-up page: 100 in all four categories.
• The launch also included privacy and terms pages and a cookie-consent notice.

widgetsTools I used, in plain words