McCune Law Group: Website Redesign and Domain Migration

boltA rebrand with two important requirements

When a law firm changes its name and website address, it needs to carry its existing search reputation forward. A poorly planned domain migration can leave visitors and search engines at the wrong addresses, especially when the website’s page structure is changing at the same time.

The firm also relied on two separate systems to manage incoming inquiries: Litify and Lead Docket. Website forms needed to send information to both, even though each system expected the information in a different format.

buildWhat I did

• I redesigned the firm’s main website to reflect its new brand.
• I planned and built the redirect map, matching the old website addresses to their closest destinations on the redesigned site. I identified the old pages and mapped the redirects myself.
• I carried the site’s structure over to the new domain, making sure important old addresses had an appropriate destination.
• I built a custom WordPress plugin that sends each contact form submission to both Litify and Lead Docket.
• I created separate field mappings and authentication handling for the two systems, so each receives the information in the format and through the process it expects.

check_circleThe result

The domain migration had no negative impact on the firm’s search performance or domain authority. Visitors and search engines were directed from the old addresses to the appropriate new pages.

Website inquiries now flow into both Litify and Lead Docket from a single form submission. Staff no longer need to manually transfer the same information between systems, and the firm has a website that reflects its new name and brand.

widgetsTools I used, in plain words